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IIPI and Bloomberg BNA today announced it would be hosting “Trade Secrets: The New Frontier in a Changing IP Landscape,” a one-day conference for attorneys and corporate counsel that handle intellectual property policy and procedures.   The event is being presented by the International Intellectual Property Institute and will be held at the New York City headquarters of Bloomberg LP.

The conference will provide an overview of trade secret law, which has become increasingly important to companies worldwide as a way to safeguard valuable business methods, information, formulas, and innovations not squarely protected by patents and other forms of intellectual property rights.  Presenting faculty will address existing trade secret laws, the proposed federal trade secret law “Defend Trade Secrets Act of 2014,” strategies and tips for creating policies, and the pros and cons of claiming trade secret rights instead of patent or other intellectual property protection.

For more information on the conference and to register, visit here.

“We’re excited to host this one-of-a-kind conference, which will provide attorneys actionable insights into protecting innovation through best practices, corporate policies and procedures that will safeguard trade secrets in the face of increasing risks presented by social media and the Internet,” said Tom Taylor, Managing Editor of Bloomberg BNA’s Patent, Trademark, & Copyright Journal.  “Attendees will get a primer into trade secret law from the nation’s leading legal minds in this ever-evolving field of law.”

“This event has a range of experienced speakers who can give attendees significant insight into trade secret law,” said the International Intellectual Property Institute’s Executive Director, Andrew Hirsch. “We are confident that attendees will leave the event with best in class knowledge.”

Speakers at the event include:

  • Randy M. Friedberg, White and Williams LLP
  • Marc S. Friedman, Dentons
  • Richard A. Hertling, Covington & Burling LLP
  • Steven M. Kayman, Proskauer Rose LLP
  • Richard C. Litman, Becker & Poliakoff
  • Kevin Markow, Becker and Poliakoff
    Steven Schwartz, Alvarez & Marsal
  • Peter W. Smith, Becker & Poliakoff

The conference agenda features the following topics:

To Divulge or Hide:  Patents vs. Trade Secret Protection

  • Federal Trade Secret Legislation
  • Trade Secrets and Employment in the Current Era
  • Trade Secret Loss through Social Media and the Internet
  • Litigating a Trade Secret Case